Cookie Policy

1. About this cookie policy

This Cookie Policy explains how Associated Smoke & Fire Products Limited ("ASFP", "we", "us" or "our") uses cookies and similar technologies on asfp.co.uk. It should be read with our Privacy Policy.

2. What are cookies and similar technologies?

Cookies are small text files stored on your browser or device when you visit a website. Similar technologies include pixels, tags, scripts, local storage and other methods that store information on, or access information from, your device. They can make a website work, protect forms from abuse, remember preferences and help website owners understand use of their site.

3. How we use them

We group the technologies used on our website into the following categories:

Strictly necessary: required for essential website operation, security, network management, form protection or remembering your cookie choice. These cannot normally be switched off through our consent tool.

Analytics: help us understand how visitors use the website, which pages are visited and whether the site is working effectively. Where consent is required, these technologies are disabled until you choose to accept them.

Functional or media: enable optional content or features, such as embedded video, maps or enhanced preferences. These may be disabled until you consent.

Advertising: used to measure advertising or build profiles for targeted advertising. We do not intend to use advertising cookies unless they are expressly listed in this policy and offered through the consent tool.

4. Cookies and services used or expected on this website

The following information reflects the services currently used on this website. Cookie names and durations may vary depending on your browser, consent choices and the configuration of third-party services.

We periodically review the cookies and similar technologies used on this website. We will update this policy whenever our website services or integrations change.

dps_site_id

Provider: Website hosting platform

Purpose: This cookie helps route website requests and supports the reliable and secure delivery of the website.

Category: Strictly necessary

Typical duration: Session or short-lived

Cookie-consent preference cookie

Provider: Website or consent-management provider

Purpose: This cookie records whether you have accepted, rejected or selected particular cookie categories.

Category: Strictly necessary

Typical duration: Usually between 6 and 12 months, depending on the consent-banner configuration

_GRECAPTCHA and reCAPTCHA storage

This may include storage identifiers such as rc::a, rc::b and rc::c.

Provider: Google reCAPTCHA

Purpose: Google reCAPTCHA helps protect our website forms from spam, abuse and automated submissions. Google may use device and interaction information to determine whether a submission is being made by a genuine user.

Category: Security and strictly necessary where required to protect the requested form service

Typical duration: Session-based storage or up to approximately six months, depending on Google’s configuration

_ga

Provider: Google Analytics

Purpose: This cookie distinguishes website visitors and helps produce aggregated statistics about how the website is used.

Category: Analytics

Typical duration: Up to two years

ga

Provider: Google Analytics

Purpose: This cookie maintains session information for the relevant Google Analytics property.

Category: Analytics

Typical duration: Up to two years

Google Tag Manager

Provider: Google

Purpose: Google Tag Manager is used to manage and activate website tags. Google Tag Manager does not ordinarily set tracking cookies itself. However, services activated through it, including Google Analytics, may use cookies or similar technologies.

Category: Depends on the service activated through Google Tag Manager

Typical duration: Depends on the service activated

Managing your cookie preferences

When you first visit our website, you will be given the option to accept or reject non-essential cookies.

Strictly necessary cookies are required for the website to operate securely and reliably and cannot normally be disabled through our cookie-consent tool.

Analytics cookies will only be used in accordance with the preferences selected through the cookie banner. You can change or withdraw your consent at any time using the cookie settings available on our website.

You can also control or delete cookies through your browser settings. Please be aware that disabling certain cookies may affect how parts of the website operate.

Changes to the cookies we use

The specific cookies used by this website may change when website features, hosting arrangements or third-party integrations are updated. We will periodically review our use of cookies and update this policy where necessary.

5. Embedded and third-party content

Some pages may include content provided by third parties, such as maps, video, social-media features or external forms. These providers may set cookies or receive technical information when the content loads or when you interact with it. Optional third-party content should be blocked until the required choice has been made. Their use of information is governed by their own privacy and cookie information.

6. Your cookie choices

When you first visit the website, you should be shown a cookie control that allows you to accept or reject optional cookies and, where available, choose by category. Rejecting optional cookies must be as easy as accepting them. Strictly necessary technologies may operate without consent because they are required to provide the website or service you request.

You can change or withdraw your choice at any time using the “Cookie Settings” link in the website footer. Withdrawing consent does not make earlier use based on consent unlawful, but it will prevent relevant optional technologies from being used in the future. You may need to delete existing cookies through your browser settings.

Most browsers also allow you to view, block or delete cookies. Blocking all cookies may affect essential website features. Browser instructions are normally available through the browser’s privacy or help menu.

7. Google services

Where enabled, Google Analytics helps us understand website use. Analytics information may include IP address, device/browser details, approximate location, referral information, pages viewed and interactions. Google reCAPTCHA helps protect website forms from spam and misuse and may analyse hardware, software, device and interaction information. Use of Google services is subject to Google’s applicable privacy terms. Analytics cookies should not be set before the required consent or another applicable legal condition is met.

8. Changes to the cookies we use

The technologies used on the website may change when we update the site or add services. We will review this policy and the consent tool when changes are made. The most recent revision date appears at the top of this policy.

9. Contact us

If you have questions about our use of cookies or personal information, contact:

Associated Smoke & Fire Products Limited

Email: info@asfp.co.uk

Telephone: 0330 174 0238

Registered office: Harlech House, Hayes Road, Sully, Penarth, Wales, CF64 5RZ